Since 2014 #MuseumWeek has grown to include over 60,000 participants from 200+ countries. It has has become the first virtual, worldwide cultural event on Facebook, Instagram, Twitter, Weibo, WeChat and VKontakte. The design of the event is simple: 7 days, 7 themes, 7 hashtags.
Have a look at this 2019 Twitter heatmap! Even if the event is also taking place on other platforms, it will give you an idea of how worldwide the event is!
Some media coverage